I never knew there was a difference between almond flour and almond meal.
Almond Flour is made using blanched almonds.
Almond Meal is made using almonds with its skin.
The reason I say this is because Carrie Brown uses both in her recipes, but she will say whether you need the almond meal or the flour.
The other day I went to the supermarket to get JUST milk. Ok, I got the milk, but I also came out with almond meal and coconut milk (they were on special).
While down the baking isle, I was looking at the almond meal. It was on special for $8 for a 400g bag.
I then got my milk and then went down the cereal isle to the check out. The cereal isle in our supermarket is also the ‘health’ food isle (supplements, and gluten free stuff). I stopped because I saw Almond Meal. Not only was it cheaper $6 for 400g, but it was actually almond meal (Woolies Macro brand). The other almond meal I had in my hand (Select Almond Meal), I put back.
I then paid for my stuff and went home.
When I got home, I decided to email Woolies. I knew it would take a while for them to get back to me as it was kind of an obscure question/request.
Got back to me they did. This is the email that I got back from them,
Dear Matilda,
Thank you for your email regarding our Select Meal Almonds 150g.
The Select Meal Almonds 150g are made with blanched Almonds, this has been confirmed by our Quality assurance department.
I hope this answers your enquiry.
Once again we thank you for contacting Woolworths and look forward to seeing you in store soon.
Kind regards,
Hollie | Supermarket Specialist Team
Woolworths Contact Centre
PO Box 8000, Baulkham Hills, NSW 2153
t 1300 767 969
So it just goes to show, it pays to ask. Now I know that the Almond Meal in the dried fruit section is not Almond Meal, but in fact Almond Flour! I was very excited to have my suspicions confirmed.
So yes, sometimes it pays to ask. Besides as I tell me kids, if you don’t ask, you don’t know, even if you think it’s stupid, it’s not, because to you it’s important.
So Ask.